All Blue
All Better. For All.

*Mavi is the first and only Turkish apparel company to make the CDP’s 2023 A list with a double A score. Read more…

All Blue Strategy

We believe that a better world is possible with a better Mavi.

On this journey to achieve the best, Mavi quality remains at the heart of what we do.

Empowered by every individual we touch, particularly the Mavi employees, we all take responsibility for the better.

We know that our every step and action will bring about massive transformations and we never stop exploring and innovating for a brighter future.

We care about today and start taking action for tomorrow now.

We grow with people who choose Mavi, inspire each other, and share our similar aspirations. With a better Mavi, we are All Blue. All Better. For All.

*Mavi is the first and only Turkish apparel company to make the CDP’s 2023 A list with a double A score. Read more…

Better.
Empower
Better.
Protect
Better.
Transform
Better.
Mobilize
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Mavı̇’s Sustainability Targets

Targets

Sustainability Reports

2023 - Annual & Sustainability Reports

Mavı̇’s Sustainability Journey

Environment

  1. Mavi became the first and only Turkish apparel company to achieve double A Rating for Climate Change and Water Security by CDP, the world’s largest environmental disclosure platform. Mavi also earned a score of B in the 2023 CDP Forests program, outperforming the industry average.
  2. Mavi’s greenhouse gas reduction targets were approved by the Science Based Targets initiative (SBTi).
  3. Mavi increased its score to “A” in the Supplier Engagement Rating (SER), a secondary score of the CDP Climate Change Program in 2022.
  4. All Blue Natural Dye, Mavi Upcycle and Recycled Blue collections were launched.
  5. Recycled Blue ve Pro Dark Tech products were named the “Best Sustainable Collection” at the Rivet x Project Awards, which recognize the brands bringing newness and creativity to the global denim market, bringing Mavi its fifth title.
  6. Environmental audits across the supply chain continued with analyses and scoring.
  7. Mavi partnered with Nivogo, spearheading circular transformation in fashion.
  8. New practices were introduced to reduce the use of plastics and paper for a more environment-conscious Mavi office.

Governance

  1. Mavi joined became a member of the Business Council for Sustainable Development (BCSD Türkiye).
  2. A detailed study was conducted to identify material sustainability risks.

Environment

  1. Became the first and only Turkish apparel brand to be included in the 2022 Climate Change A List, announced by CDP, the world's largest environmental disclosure platform.
  2. Mavi became a member of the Better Cotton program.
  3. All Blue, Hemp and Mavi Pro Sport collections named ‘Best Sustainable Collection’ at the Rivet x Project Awards, marking Mavi’s fourth recognition.
  4. The Turkey head office building was granted ISO 14001 Environmental Management System certification.

Governance

  1. Became the first and only apparel brand to be included in the BIST Sustainability 25 index.
  2. First sustainability report, disclosing the sustainability strategy and goals, published.
  3. Mavi was included in Borsa Istanbul Sustainability Index in recognition of its sustainability performance.
  4. Mavi CEO Cüneyt Yavuz moved up to 16th place in the Fast Company Sustainability Leaders 50 Survey list.

Social

  1. Became the first blind-friendly fashion brand by receiving BlindLook's EyeBrand certification, committing to an accessible and inclusive life..

Environment

  1. Jeans made from recycled plastic bottles were introduced with the Mavi Pro Sport Repreve® collection and the “Mavi Transformation Launched” ad campaign was launched.
  2. The sustainable Les Benjamins x Mavi collection was designed and produced with organic, recycled, and eco-friendly materials in collaboration with the luxury streetwear brand Les Benjamins.
  3. The use of sustainable fibers was extended further with a global partnership with TENCEL™.
  4. Better Cotton Initiative (BCI) certified cotton was used in the special 30th anniversary Maviterranean collection.
  5. OCS (Organic Content Standard) and RCS (Recycled Claim Standard) certifications were obtained.
  6. First reports were submitted to the CDP Water Security and Forests Programs. Mavi became the first and only Turkish company to report to the CDP Forests Program in Turkey.
  7. The Remote Energy Management System with Reengen was deployed in all Mavi stores.

Governance

  1. Women's Empowerment Principles (WEPs), the joint initiative of UNGC and Un Women, was signed.
  2. Mavi joined the 30% Club, the initiative that aims for diversity in business.
  3. CEO Water Mandate was signed.
  4. Mavi CEO Cüneyt Yavuz entered the Fast Company Sustainability Leaders 50 Survey list at 18th place.
  5. Board Diversity, Human Rights, Diversity and Inclusion, Biodiversity, Environment and Energy, Forest and Paper Products, and Animal Welfare policies were published.
  6. All Blue won in the “Most Sustainable Collection” category at the Rivet x Project Awards for the second time.

Environment

  1. Jeans made from recycled plastic bottles were introduced with the Mavi Pro Sport Repreve® collection and the “Mavi Transformation Launched” ad campaign was launched.
  2. The sustainable Les Benjamins x Mavi collection was designed and produced with organic, recycled, and eco-friendly materials in collaboration with the luxury streetwear brand Les Benjamins.
  3. The use of sustainable fibers was extended further with a global partnership with TENCELTM.
  4. Better Cotton Initiative (BCI) certified cotton was used in the special 30th anniversary Maviterranean collection.
  5. OCS (Organic Content Standard) and RCS (Recycled Claim Standard) certifications were obtained.
  6. First reports were submitted to the CDP Water Security and Forests Programs. Mavi became the first and only Turkish company to report to the CDP Forests Program in Turkey.
  7. The Remote Energy Management System with Reengen was deployed in all Mavi stores.

Governance

  1. Women's Empowerment Principles (WEPs), the joint initiative of UNGC and Un Women, was signed.
  2. Mavi joined the 30% Club, the initiative that aims for diversity in business.
  3. CEO Water Mandate was signed.
  4. Mavi CEO Cüneyt Yavuz entered the Fast Company Sustainability Leaders 50 Survey list at 18th place.
  5. Board Diversity, Human Rights, Diversity and Inclusion, Biodiversity, Environment and Energy, Forest and Paper Products, and Animal Welfare policies were published.
  6. All Blue won in the “Most Sustainable Collection” category at the Rivet x Project Awards for the second time.

Environment

  1. Jeans made from recycled plastic bottles were introduced with the Mavi Pro Sport Repreve® collection and the “Mavi Transformation Launched” ad campaign was launched.
  2. The sustainable Les Benjamins x Mavi collection was designed and produced with organic, recycled, and eco-friendly materials in collaboration with the luxury streetwear brand Les Benjamins.
  3. The use of sustainable fibers was extended further with a global partnership with TENCELTM.
  4. Better Cotton Initiative (BCI) certified cotton was used in the special 30th anniversary Maviterranean collection.
  5. OCS (Organic Content Standard) and RCS (Recycled Claim Standard) certifications were obtained.
  6. First reports were submitted to the CDP Water Security and Forests Programs. Mavi became the first and only Turkish company to report to the CDP Forests Program in Turkey.
  7. The Remote Energy Management System with Reengen was deployed in all Mavi stores.

Governance

  1. Women's Empowerment Principles (WEPs), the joint initiative of UNGC and Un Women, was signed.
  2. Mavi joined the 30% Club, the initiative that aims for diversity in business.
  3. CEO Water Mandate was signed.
  4. Mavi CEO Cüneyt Yavuz entered the Fast Company Sustainability Leaders 50 Survey list at 18th place.
  5. Board Diversity, Human Rights, Diversity and Inclusion, Biodiversity, Environment and Energy, Forest and Paper Products, and Animal Welfare policies were published.
  6. All Blue won in the “Most Sustainable Collection” category at the Rivet x Project Awards for the second time.

Environment

  1. Mavi became the first Turkish apparel brand to disclose its carbon footprint transparently. With the first report submitted to the Carbon Disclosure Project’s (CDP) Climate Change Program, Mavi received a score of B, outperforming the global industry.
  2. Mavi earned A- in the Supplier Engagement Rating (SER) by the CDP platform, outperforming its peers.
  3. The sustainable All Blue collection doubled in scope and variety.
  4. All Blue collection was expanded with 100% organic cotton, eco-friendly T-shirts.
  5. Mavi collaborated with Coca-Cola for an exclusive collection made with organic cotton and sustainable recycled materials.
  6. Life Cycle Assessment (LCA) activities started.
  7. Mavi switched to renewable energy at the head office and the stores with controlled meters.

Governance

  1. Mavi signed UN Global Compact.
  2. Materiality analysis was completed.
  3. Sustainability Committee and working groups were formed.
  4. Activities to determine the sustainability strategy and goals began.

Environment

  1. Mavi’s sustainable, eco-friendly products were grouped under the All Blue collection.
  2. Leather was completely eliminated from back labels of jeans, which became all vegan.
  3. Paper used in all product labels was reduced by half, shifting to recycled materials.
  4. Packaging materials used in online shipments dropped from three to one, both in number and type.
  5. Remote Energy Management System based on instant monitoring was launched in partnership with Reengen in 10 pilot stores.
  6. Lighting fixtures in stores were replaced with LED luminaires for energy savings.
  7. Mavi All Blue won in the “Most Sustainable Collection” category at the Rivet Awards.

Social

  1. Supplier Code of Conduct was published.

Environment

  1. Mavi partnered with the eco-friendly material producer Lenzing and started using TENCELTM branded lyocell and modal fibers.

Social

  1. Mavi’s social compliance statement was added to the agreements, which the suppliers were asked to sign.

Environment

  1. Mavi replaced the light bulbs in the stores with energy-saving LED luminaires.

Governance

  1. Mavi started trading on Borsa Istanbul with IPO.

Social

  1. Social compliance guidelines were shared with the suppliers and social compliance audits started.

Environment

  1. Indigo Turtles project was launched in partnership with the Ecological Research Society (EKAD) to protect the endangered sea turtles.
  2. Indigo Turtles T-shirt collection was created with 100% organic cotton. Mavi customers began to support the efforts to protect baby sea turtles with each T-shirt they purchased.

Environment

  1. Innovative and sustainable materials such as TENCELTM and modal were introduced in the Mavi Premium line.
  2. Mavi Kids T-shirt collection made with 100% organic cotton was launched.

Environment

  1. Mavi became one of the first brands worldwide to start the organic cotton movement with the Mavi Organic collection made with 100% organic Aegean cotton.