Mavi All Blue Collections
Mavi’s sustainable product collection, All Blue, reflects our love for nature in various ways, encouraging customers to transform their shopping habits by creating awareness for sustainable products. The products in Mavi’s All Blue collection feature at least one or more of the following characteristics:
• • Organic, recycled, OCS*, RCS** or regenagri*** certified cotton or cotton from the Better Cotton**** chain-of-custody.
• TENCEL™ (modal and lyocell) cellulosic fibers.
• Recycled or RCS** certified polyester.
• Upcycled materials that were given a new life.
• Fabrics dyed with natural clay.
The sustainable fiber content in the fabric blends is guided by Mavi’s quality-first design philosophy and product performance characteristics. Each product in All Blue Collection is also 100% vegan (no animal-derived products are used), with FSC-certified paper***** used in the labels.
*The Organic Content Standard (OCS) provides chain-of-custody verification for materials processed at a farm certified according to internationally recognized organic standards.
**The Recycled Claim/Content Standard (RCS) sets the criteria applicable for third-party certification of recycled materials and their chain-of-custody.
*** As a regenerative agriculture initiative, regenagri aims at securing the health of the land and the wealth of those who live on it.
**** Better Cotton is not physically traceable to the final product. However, an equivalent volume of cotton procured through the Better Cotton system benefits farmers who are members of Better Cotton.
***** FSC-certified papers are obtained from renewable forests consisting of trees grown specifically for paper production.
Better Cotton Membership Program
Better Cotton
Mavi partner with Better Cotton to improve cotton farming globally. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source. Mavi is committed to sourcing 50% of our cotton as Better Cotton by 2026.
Better Cotton is the world’s leading sustainability initiative for cotton, operating with the mission of educating cotton farmers to use water more efficiently, caring for natural habitats, reducing the use of harmful chemicals, and promoting respect for workers’ rights.
Cotton sourced from Better Cotton farms may be used in combination with conventional cotton; therefore, cotton fibers are not physically traceable to products in stores.
Web site: https://bettercotton.org/
Fabric compositions and sustainable materials
Recycled Cotton
Post-consumer textiles and textile waste are converted into fibers, and new fabrics are produced from the new yarn made from these fibers. This method reduces the use of unprocessed raw materials and prevents the material from going to waste.
Organic Cotton
Organic cotton consumes less water than traditional cotton. Furthermore, organic cotton is grown without the use of chemical pesticides or fertilizers, and it does not contain genetically modified organisms (GMOs). These practices enhance the soil, reduce greenhouse gas emissions, conserve biodiversity, and protect the health of cotton growers.
Regenerative Cotton
Regenerative cotton is cultivated using regenerative agriculture practices that enhance soil fertility and promote ecosystem balance. This approach reduces carbon emissions by sequestering carbon dioxide from the atmosphere into the soil, harnessing nature’s regenerative capabilities. Regenerative agriculture minimizes soil degradation, fosters biodiversity, and ensures the sustainable use of natural resources. It is a long-term method for growing both food and fiber, working in harmony with natural systems. Unlike conventional, resource-intensive farming, regenerative agriculture values interconnected ecosystems that offer mutual benefits.
Tencel Cellulosic Fibers (Modal and Lyocell)
TENCEL™ Lyocell and Modal cellulosic fibers are made from natural raw material wood obtained from sustainably managed forests, using production processes refined to minimize environmental impact. TENCEL™ Lyocell fibers are regenerated from a combination of cellulosic fibers, delivering quality, performance, and versatility. Their unique physical properties lead to their high tenacity profile, gentleness on skin, and good moisture management.
TENCEL™ Modal fibers are regenerated cellulosic fibers known for being exquisitely soft and pleasant to the skin. Brilliant in color and luster, TENCEL™ Modal fibers exhibit high flexibility, resulting in a naturally soft and long-lasting quality to the textile. For more information, please click here.
Upcycled Materials
Upcycling refers to transforming a material to create higher value than its original state and reusing it. Through upcycling, deadstock or waste materials find new life as products. Upcycled materials contribute to circular economy since they prevent the consumption of new materials and reduce waste generation.
Recycled Polyester
Recycled polyester made from petroleum-based waste is a more sustainable option compared to traditional polyester production. Since polyester from previously produced materials can be recycled, it reduces plastic waste, preventing it from going to landfills.
Natural Clay-Dyed Fabrics
These fabrics are dyed with clays that naturally occur through environmental processes. Each product in the collection featuring these fabrics derives its color from dyes produced from natural clays. These products stand out with their non-toxic and antibacterial properties, offering a skin-friendly approach. Clay’s unique crystal structure makes the fabrics resistant to UV rays. Furthermore, this method ensures that wastewater from the production process remains free of harmful chemicals, promoting both water and energy efficiency.
Sustainability Features of Accessories on All Blue Products
In addition to fabric features, Mavi All Blue products incorporate one or more accessories with the following characteristics:
All Vegan
Mavi does not use any animal-derived materials in its denim products.
Hazelnut Shell Blend Buttons
These buttons are made from hazelnut shells, the by-products of the hazelnut industry in the Ordu-Giresun region. The buttons’ composition includes hazelnut shells, polyester, and dyes. By utilizing materials that would otherwise become waste, they contribute to circular economy.
Bio-based Olive Seed Back Labels
The back labels, made from olive industry by-products, stand apart from conventional synthetic labels due to the high bio-based content of the coating materials. This feature also indicates that no synthetic materials or petrochemicals are used in production. While 52% of the labels’ coating is derived from olive pits, the backing fabric is made from 100% recycled polyester.
Sustainability features of packaging materials
Sustainability features of packaging materials
FSC-certified papers are solely made with wood from renewable forests where trees are grown specifically for papermaking. In 2023, 86% of all labels, cardboard, and paper packaging materials sourced by Mavi were FSC-certified.
There are three FSC-certified label types: FSC 100%, FSC Mix or FSC Recycled.
For more information: https://fsc.org/en/what-the-fsc-labels-mean
Innovative Production Methods Resource Management
All Blue products contain sustainable fibers and are made with efficient technologies that consume less water and energy than conventional production techniques.
Former All Blue Collections
All Blue's newest award-winning product group: Natural Dye / SS2023
• From natural clay fabric dye
• Non-toxic, resistant to UV rays with its unique crystal structure
• The use of chemicals is almost non-existent.
• Buttons from Hazelnut Shell and Bio-Based Back Labels with Olive Seed
• Cardboard labels can be cultivable, from basil seeds
Mavi’s Most Sustainable Jeans /FW 2022
• Minimal water consumption with hemp fibers grown only with rainwater
• Recycled cotton, threads and materials
• Bio-based nutshell buttons
• Reduced energy consumption with fewer processes
• Breathable, soft, comfortable and durable jeans with Comfort fabric technology
• “Best Sustainable Collection” award at The Rivet Awards
Esra Gülmen x Mavi:
Wearable Art, Mavi Wayi / SS 2022
Esra Gülmen embraces an artistic approach that fuses typography and illustration to address everyday problems and concepts in a simple yet striking manner. In a new collaboration with Mavi, she brings her nature-themed designs to a sustainable eco-friendly collection.
More >
Mavi Pro Sport / FW 2021
Within the scope of the All Blue collection which we continue to develop environment-friendly products for a sustainable future, we designed Mavi Pro Sport, a collection made with Repreve® blend fabrics. In total, 593,750 plastic bottles were recycled, which corresponds to eight bottles per product in the Pro Sport collection.
The eco-friendly fabrics are made with Repreve® recycled performance fiber of Unifi, the trusted, sustainable global solutions provider and one of the most advanced recycling facilities in the US. These fabrics are not only breathable, but they also have wicking and thermal regulation properties while meeting superior health and hygiene standards with the OEKO-TEX Annex 6 certification.
